The Vow - Trailer

The Vow targeted the audience of a female audience aged 13+. This audience is met from the use of a love story that is deeply effecting and of course the use of Channing Tatum. The film needs to do more than to just look like it has a good story. It need to appeal to the eyes of many female audience members, and what better way to do that than to include an attractive male to play the lading man?
Channing Tatum has been in films featuring the action genre such as G.I. Joe and 21 Jump Street (With a side of comedy). Plus films that are purely designed to give the lady's something to look at like Magic Mike. Channing Tatum is a person who is going to be able to deliver a character that is going to both tug on the heart strings of his audience while giving them something pleasant to look at.

The trailer set up a happy atmosphere with the combination of light scenes, happy music and seeing the love relationship between two people. This gives the audience that beginning smile that is going to make them sit back, relax and to enjoy this love story. This then changes when you hear Channing Tatums voice come over the music telling the audience that moments are important for they have the power to change our lives, and that what would it be like if you could not remember any of them. This then ques for the equilibrium to be broken and the tradagy is to begin. This hit the audience as the happy music that has been playing is suddenly cut off by both the sight and sound of a truck hitting the car that Leo and Paige Collins are in. Adding even more drama to this sudden moment just happens to be at night, a time that we associate with danger.

We are shown the struggle that Leo is going to have to go through to try and get the love of his wife back. This emotional event plays with the heartstrings of it's audience as it allows the audience to think about what it would be like to be married to someone and for them to suddenly not know who you are. Also as a there would be people in a relationship/partnership in the audience it focuses on a subject that is close to the hearts of any of the audience members. Allowing it to take more of an emotional effect upon the audience.